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Double Feature: Navigating Two TODAY Show Segments in a Single Morning

The call that PR professionals dream of came not once, but twice — on the same day. Two different TODAY Show producers had given E&V Strategic Communications the green light for segments airing the same morning: a breaking news story on train safety following the Hoboken disaster, and a cooking segment featuring local chef Matthew Register’s North Carolina pork belly hash. National breaking news and Southern cuisine, simultaneously? Challenge accepted.

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