The call that PR professionals dream of came not once, but twice — on the same day. Two different TODAY Show producers had given E&V Strategic Communications the green light for segments airing the same morning: a breaking news story on train safety following the Hoboken disaster, and a cooking segment featuring local chef Matthew Register’s North Carolina pork belly hash. National breaking news and Southern cuisine, simultaneously? Challenge accepted.
Engaging local concerns directly — whether through town halls, direct outreach, or social media — allows businesses to demonstrate they are partners in progress, not outsiders imposing change.
