The call that PR professionals dream of came not once, but twice — on the same day. Two different TODAY Show producers had given E&V Strategic Communications the green light for segments airing the same morning: a breaking news story on train safety following the Hoboken disaster, and a cooking segment featuring local chef Matthew Register’s North Carolina pork belly hash. National breaking news and Southern cuisine, simultaneously? Challenge accepted.
Successful public engagement goes beyond effective communication; it involves organizations embedding themselves into the very fabric of the communities they serve.
