Why thriving in the Tar Heel State means building genuine partnerships, engaging authentically, and playing the long game Earlier this year, CNBC once again named North Carolina the No. 1 state for business. As a lifelong North Carolinian, I can tell you there’s more to that ranking than tax incentives and talent pipelines. We are […]
Our Philosophy
We’re part of your team
When we work with you, we REALLY work with you. That means standing in the trenches alongside you. It’s our job to know your business. Your culture. Your vision. Your history. Your issues and challenges. And to be right there for you — and with you — no matter what. Your problem is our problem. Your goal is our goal. Your victory is our victory. That’s the way we approach everything we do.
We’re always thinking
One visit with our team, and you’ll feel the entrepreneurial energy. None of us believe that what we do is a nine-to-five, punch-the-clock kind of job. Because sometimes the best ideas come when you least expect them. When we bring on someone new to our team, we look for the brightest minds who are always thinking. Always creating. Always looking for new ways and resources to solve problems.
We solve problems
What fuels our collective fire is solving problems. Nothing gets us more charged up. We listen. We ask the right questions. We pay close attention to the world around us. We research. We dig. We gut check. We brainstorm. We collaborate. We vet and vet and vet some more. Our inquisitive and analytical process allows us to develop innovative, effective ways to solve your problems. And then we let the world know.
What We Do Best
We excel in four broad areas, utilizing an arsenal of cross-platform,
integrated marketing, media, and PR tactics to get results.
Brand Management
We help companies and organizations understand what their brand really means and create a relationship — a connection — between you and your consumer.
Read MoreIssue Advocacy
We have the experience, tools, and expertise to help you influence political issues, legislative proposals, and public policy positions.
Read MoreReputation Management
We know how to manage a client’s reputation by engaging with the media, engaging with the client’s targets, developing strategic plans and messages that will resonate, and identifying appropriate spokespeople and channels to deliver the message.
Read MoreCrisis Communications
We have an unflappable team with the knowledge and experience to help your organization successfully navigate through a crisis.
Read More
Posted on 10.29.25
The Misinformation Race: Why Your Crisis Response Can’t Wait
How preparation in the first hour determines whether you manage a crisis or it manages you It’s 2 p.m. on a Tuesday. An employee posts allegations about discriminatory treatment at your company on social media. Within the first few minutes, the post has 100 likes and 10 shares. By 2:30 p.m., the post has 450 […]
