Account Director
Tracy Lathan, has close to 25 years of experience in public relations and integrated communications. She provides her clients with strategic counsel in all aspects of public relations, including issues, and reputation management, internal and community relations, spokesperson training, media relations, event support, and crisis communications.
Tracy joined the E&V team in 2022 after serving as an account strategist at Clairemont Communications for more than 10 years. Prior to working at Clairemont, Tracy was a senior account executive at IMRE, a full-service agency headquartered in Baltimore, Maryland. Tracy began her career at Epley Associates, one of the first and most well-respected public relations agencies in North Carolina.
Tracy brings E&V clients a wealth of knowledge from her experience leading accounts for well-known brands like John Deere, Target Corporation, Club Car, BB&T, Ingersoll Rand, Western Governors University, and more. In 2009, Tracy received her Accreditation in Public Relations from the Public Relations Society of America and in 2016, she was awarded the Michael L. Herman Award for Excellence in Mentoring, named for one of her very own PR industry mentors. She was also part of the John Deere team that was a Public Relations Society of America (PRSA) Silver Anvil winner.
An NC State graduate and Winston-Salem native, Tracy also sits on the Leadership Team at E&V, helping guide the operations, culture, and direction of the agency.