It’s 2 p.m. on a Tuesday. An employee posts allegations about discriminatory treatment at your company on social media. Within the first few minutes, the post has 100 likes and 10 shares. By 2:30 p.m., the post has 450 likes and 30 shares, and a local reporter is calling for comment. By 3 p.m., the…
In the Green Industry, growth shouldn’t only be about units sold. It should be about how companies evolve—how they innovate, communicate, and lead. Throughout the past 25 years, this sector has grown (forgive the pun) beyond the basics of maintaining lawns and landscapes. It’s become more sophisticated, more valuable to the economy and intertwined in…
The Bottom Line: AI is rewriting the rules of online visibility. Google is being replaced by ChatGPT, Perplexity and Google Gemini as the first stop for research, and to make decisions about products and services. These tools don’t just show results, they deliver direct answers from sources they view as credible – news outlets, trade…
North Carolina was recently named the #1 state in the country for manufacturing by Site Selection Group, a comprehensive location advisory firm. Their 2024 rankings, released just before Thanksgiving, highlight North Carolina as the ideal location for manufacturers to set up shop. This is big news for the Tar Heel state. The recognition reflects North…
Those who know me well know I am not typically one for resolutions or predictions. Yet, as we turn the calendar to 2025, there are a few things that feel certain. Our state will continue to grow. Rapidly. Infrastructure improvements will be proposed. Enthusiastically. Major projects will progress… slowly (if at all). Don’t get me…
At E&V, we’ve been looking a lot at trust — how it shapes and is shaped by strategic communications. Across industry audiences, we’re seeing a crisis of trust, especially at the macro level. Large-scale institutions and major projects in areas like infrastructure, healthcare, energy, or manufacturing often feel distant and abstract—disconnected from everyday life. This…
As we dive into 2025, we’re talking a lot about public engagement and crisis management at E&V. (Hard to believe we’re already full speed ahead helping clients navigate a new year of opportunities and challenges!) But we can’t discuss effective public engagement or crisis response without focusing on one crucial element: trust. You’ve heard the…
A major utility’s grid reliability project faced a critical challenge: extensive construction and tree clearing work scheduled along a busy highway threatened to significantly disrupt school traffic, daily commutes, and even a planned gubernatorial visit to a local elementary school. With environmental sensitivities and community relationships at stake, the utility company engaged E&V to ensure the essential infrastructure work could proceed while maintaining positive community sentiment.
Engaging local concerns directly — whether through town halls, direct outreach, or social media — allows businesses to demonstrate they are partners in progress, not outsiders imposing change.
