How preparation in the first hour determines whether you manage a crisis or it manages you  It’s 2 p.m. on a Tuesday. An employee posts allegations about discriminatory treatment at your company on social media.  Within the first few minutes, the post has 100 likes and 10 shares.  By 2:30 p.m., the post has 450 […]

Trust is at a tipping point – and for businesses looking to grow, it’s the ultimate competitive advantage.   Here’s what we know: according to the 2024 Edelman Trust Barometer, business is now the most trusted institution globally, surpassing government, media, and nongovernmental organizations. At the same time, traditional news sources are losing credibility, creating a […]

How AI is Reshaping Communications Strategy, and Why Earned Media Matters More Than Ever  The Bottom Line: AI is rewriting the rules of online visibility. Google is being replaced by ChatGPT, Perplexity and Google Gemini as the first stop for research, and to make decisions about products and services. These tools don’t just show results, […]